{"id":1652,"date":"2020-06-17T07:22:48","date_gmt":"2020-06-17T07:22:48","guid":{"rendered":"https:\/\/demoitc.com\/resurgentindia\/?p=1652"},"modified":"2026-04-24T07:32:07","modified_gmt":"2026-04-24T07:32:07","slug":"webinar-on-unlocking-your-business-in-lockdown","status":"publish","type":"post","link":"https:\/\/demoitc.com\/resurgentindia\/webinar-on-unlocking-your-business-in-lockdown\/","title":{"rendered":"Webinar On Unlocking your business in lockdown"},"content":{"rendered":"

Resurgent India Knowledge Series Presents<\/strong><\/p>\n

Webinar On Unlocking your business in lockdown<\/p>\n

Speaker- <\/strong>Mr. Ram Jalan, Digital Transformation consultant<\/p>\n

Moderated by – <\/strong>Ms. Sonal Mehta, VP- Resurgent India Limited<\/p>\n

Key Takeaway<\/u><\/strong><\/p>\n

General Overviews<\/strong><\/p>\n

\u25cf Digital marketing is not only for a certain category of business. Digital marketing has come out of the \u201cdigital-first\u201d mentality. Digitization was and has become essential for carrying out business activities.<\/p>\n

\u25cf Customer satisfaction- internal (employees) & external- is very important. Take this time to know why your customers are rendering your service and using your product. Interact with them to analyze what they need, what they want you to improve, etc.<\/p>\n

Be conscious about your customers involve<\/strong>–<\/p>\n

\u25cf Demographics<\/strong>– Gender, age, marital status, employer<\/p>\n

\u25cf Buying role<\/strong>– Are they decision makers & influencers, what is their role?<\/p>\n

\u25cf Buyer\u2019s Journey<\/strong>– What triggered them to associate with you?<\/p>\n

\u25cf Channel<\/strong>– Medium of connect-social media, website, etc<\/p>\n

\u25cf Goals & Responsibilities-<\/strong> How do his responsibilities match with your business.<\/p>\n

\u25cf Sources of Information<\/strong>–  Content that influences his purchase decisions<\/p>\n

\u25cf Behavior Information<\/strong>– Challenges faced by a prior supplier, underlying frustration, needs & objections.<\/p>\n

Interview Customer & Employees<\/strong><\/p>\n

\u25cf Use experiences with the company by them to create marketing content, blogs, stories & PR. It can include knowledge about the product\/ service, work-culture & people.<\/p>\n

Plan Webinars<\/strong><\/p>\n

\u25cf This period can be used to improve communication between your customers by inviting them for webinars & introducing them to team members-sales, finance, customer service, etc<\/p>\n

\u25cf Host calls between existing, and prospective customers to give live testimonials.<\/p>\n

\u25cf 91% of B2B prospects attend at least one webinar of the company they are operating with.<\/p>\n

Audit content assets<\/strong><\/p>\n

\u25cf Content Assets are the traits of the company highlighted on various platforms like websites, brochures, emails, blog posts, presentations, etc. This time can be used to carry out an audit & identify high performing content to recreate marketing strategies.<\/p>\n

Create an online presence<\/strong><\/p>\n

\u25cf Improve your business presence by creating company, key personnel social media accounts like LinkedIn, Review platforms, Medium, etc<\/p>\n

\u25cf Review the company\u2019s presence on search engines at regular intervals.<\/p>\n

\n \"\"<\/p>\n
<\/div>\n<\/p><\/div>\n

Pursue \u2018digital\u2019 in a big way <\/strong><\/p>\n

By laying out your business goals through the following<\/p>\n

\u25cf Create brand awareness<\/p>\n

\u25cf Demand generation<\/p>\n

\u25cf Generate sales & drive revenue<\/p>\n

\u25cf Educate the audience<\/p>\n

\u25cf Build audience data- especially companies engaged in B2B transactions<\/p>\n

\u25cf Build trust & credibility<\/p>\n

\u25cf Drive attendance online & offline events<\/p>\n

\u25cf Support launch of new products<\/p>\n

\u25cf Revenue streams- New or existing products.<\/p>\n

\u25cf Build loyalty with your trade &channel partners & existing clients<\/p>\n

\u25cf Plan your digital marketing outreach for next 12 months & allocate budget-<\/p>\n

\u25cfAccording to research on 500 companies in India, on average companies spend 8-10% of their revenue on marketing. Marketing is binary- push or pull. You can either push in customers by calls or pull in by creating a brand.<\/p>\n

Work on (company\u2019s) online reviews<\/strong><\/p>\n

\u25cf In digital business, people\u2019s opinions on platforms matter. It is imperative to keep an active track of the reviews business has garnered online.<\/p>\n

\u25cf Brands & Companies often select relevant queries, reviews, and respond to them back. Acknowledging and resolving issues and negative experiences can turn them into company advocates.<\/p>\n

Crowdsource new content from employees<\/strong><\/p>\n

\u25cf Employees are brand advocates. Ask employees to share their thoughts about their role & fresh ideas and positive content about the company.<\/p>\n

Vital Stats<\/strong><\/p>\n

Different level of customer engagement can be mapped with these six parameters listed below<\/p>\n

\u25cf Awareness<\/strong>: How many people are following your business activities?<\/p>\n

\u25cf Acquisitions<\/strong>: What number of people are absorbing your online content and material?<\/p>\n

\u25cf Activation:<\/strong> How many of the potential clients are taking an interest in your product line and giving it a shot.<\/p>\n

\u25cf Retention<\/strong>: The rate of the customers retained & the reason behind the lost ones.<\/p>\n

\u25cfRevenue<\/strong>: How can you increase revenue and the monetization plan. Reviewing customer acquisition cost & customer lifetime value.<\/p>\n

\u25cf Referral<\/strong>: Identifying the channels that driving the most valuable traffic<\/p>\n

Design outreach strategy<\/strong><\/p>\n

\u25cf Partnering up with a non-profit or engaging in CSR activity at this time can add an element of humanity in your approach. Social engagement & public welfare activities help you build deeper relationships with stakeholders.<\/p>\n

\u25cf Be prompt in execution & smoothly introduce products.<\/p>\n

Digital transformation<\/strong><\/p>\n

\u25cf It entails identifying problems, existing alternatives, solutions, key metrics to measure success, unique value proposition, long-term concept, edge of competitors, channels, customer segments, characteristics of early adopters, cost structure, revenue streams.<\/p>\n

\u25cf Create user journeys to automate customer interaction across channels, build work-flows.<\/p>\n

\u25cf Integrate different software that the company uses to get a single, consolidated view.<\/p>\n

\u25cf Build core values and fundamental attributes around the digital mindset.<\/p>\n

\u25cf Digital integration as a diagnostic tool to examine the journey of the organization across stages.<\/p>\n

Clean your administrative mess<\/strong><\/p>\n

\u25cf Free up virtual backup space & check for unused subscriptions and software licenses<\/p>\n

\u25cf Close open deals and contracts and relook at your current vendors<\/p>\n

\u25baWatch the webinar here: <\/strong>https:\/\/www.youtube.com\/watch?v=SfPzZJZMx60<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Resurgent India Knowledge Series Presents Webinar On Unlocking your business in lockdown Speaker- Mr. Ram Jalan, Digital Transformation consultant Moderated by – Ms. Sonal Mehta, VP- Resurgent India Limited Key Takeaway General Overviews \u25cf Digital marketing is not only for a certain category of business. Digital marketing has come out of the \u201cdigital-first\u201d mentality. Digitization was […]<\/p>\n","protected":false},"author":1,"featured_media":1653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[859,857,217,858,180,779],"class_list":["post-1652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-businessinlockdown","tag-digitalmarketing","tag-knowledgeseries","tag-lockdown","tag-resurgentindia","tag-webinarsession"],"acf":[],"yoast_head":"\nWebinar On Unlocking your business in lockdown<\/title>\n<meta name=\"description\" content=\"Webinar On Unlocking your business in lockdown. Digital marketing is not only for a certain category of business. Digital marketing has come out of the \u201cdigital-first\u201d mentality. 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